TLLT: Things that Look at Things

8/26/08

Things that Look at Things

Truly gorgeous billboards.
I wish every billboard was as beautiful as these.
Click for larger versions

Advertising Agency: Advico Young & Rubicam
Agency Location: Zurich-Gockhausen, Switzerland
Creative Directors: Urs Schrepfer, Christian Bobst
Art Directors: Christian Bobst, Isabelle Hauser
Copywriter: Johannes Raggio
Photographer: Christian Bobst
Account Supervisor: Sandro Breu

1 comment:

Indeterminacy said...: Wow - they look like you could walk into them. Maybe that's what they want people to do?; August 27, 2008 at 2:40 AM

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TLLT, How it started

photo, syncros

I have always been told I have a unique way of seeing the world and have fun weaving stories connecting one part of nature to another.
Through Flickr and its vast collection of photos I have been able to make these connections come to life visually and to gently expand the view of the earth we share. We are so interconnected in shapes and colors, we live on a single floating rock, maybe that's why.

I like to think of the man in Africa and the woman in the US who have come together with others through their pictures to tell one whimsical story. Will they ever meet? Probably not. But in one small space of web they are unexpectedly side by side becoming a part of a visual tale or poem.

This way of seeing the world blend always makes me smile.

Click the photos to go to the individual photographer's sites on Flickr
"Blog This" I only use Flickr pictures where the blog function is enabled. This means the photographer has allowed their pictures to be used in blogs. I only want to include people who don't mind being brought into a web world like this. I do not just take what I see.

# C Merry Website
# C Merry MySpace

Guidelines

This style does have guidelines:

These are just guidelines of course. There are plenty of other places to get straightforward stories, this is just another way to tell a tale. The journey to find it is part of its magic.

Avoid the Obvious The reason for this style is to appreciate how the world is connected by nature and chance. Don't use something with a smile face painted on it for example, use something that seems to have a smile face on it by total coincidence or a frozen moment in time that was not planned.

Colors, Textures and Forms Use shapes and colors that are similar to weave a tale. You'll be amazed at what shares similar features.

Searched For and Chance Finds Don't go out and take a picture of a blue texture if you need one to connect images in a tale, find it "out there". Part of what is amazing is sharing your vision and assembling it from the world's vision.

Text and No Text The picture should do most if not all of the storytelling. If telling a tale with text it should enhance the image not explain in excess detail why it's there. It should be clear what it's illustrating.

Top to Bottom Scroll Align your tales to begin at the top of your picture list and end with the last. That is of course if they do have a beginning and end, they don't have to. But as in everything there will be exceptions. If presented on a webpage side to side indicate whether it's to be read from left to right or not since not all countries read pages from left to right. What is great about this style is almost everyone can see what you are saying.

Change the World You can depict fact but use this form to expand the world by imagination

TLLT

8/26/08

Things that Look at Things

1 comment:

TLLT, How it started

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TLLT Story Styles

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